The Client
The Invision Group was born from a specialist requirement within the construction industry to provide full project/programme management services at all RIBA Stages, whilst also providing the assets required to bring the project/development to market. In short, they are the future of a full project lifecycle consultancy. They provide CGIs & virtual staging to luxury developments. We support Invision with all their marketing and strategy as an extended member of their team.
The Brief
The client wanted help with marketing strategy, social media and content creation. As a growing business, they were looking to use social media to become the go-to consultancy, promote their new brand and products, in order to build brand awareness and authority in the industry. They wanted to keep themselves in front of mind for past clients and attract new clients who were looking to build and market new developments.
Our Approach
Our team worked with Invision to establish tone of voice and brand identity, and built a marketing strategy which aligned with their business goals, including content marketing, email outreach, social media and newsletters. We also developed their brand from scratch. This allowed us to begin building their brand across platforms with Instagram as their main attraction, which was used to grow their social media presence and engage relevant communities.
Results
We were able to ensure regular posting and built engagement on three platforms. We helped grow LinkedIn impressions by x and on Instagram we saw a boost to page views and post impressions. We also helped the client combat the bot attack by updating their strategy to ensure their account growth remained stable which was hugely successful.
